Kissing Bridge All Seasons Resort and Highmark Blue Cross Blue Shield Announce Partnership to Promote Winter Wellness

Glenwood, NY – January 28th 2025 – Kissing Bridge All Seasons Resort Inc. is excited to announce a new partnership with Highmark BCBS to encourage outdoor recreation and wellness throughout the winter season. This collaboration will provide Highmark customers with exclusive access to mental and physical health days at Kissing Bridge, allowing them to ski and snowboard at a special rate for Thursdays in February (February 6, 13, 20, and 27).

Through this initiative, Highmark BCBS customers will receive a special code that grants them half-price lift tickets on February 6, 13, and 27, while enjoying a completely FREE ski day on February 20 during the Presidents’ Day holiday week. This effort aligns with Kissing Bridge’s mission to foster a healthier, more active community by encouraging people to get outside and embrace winter recreation.

“At Highmark BCBS, we recognize the significant impact that time outdoors has on both physical and mental well-being. This partnership with Kissing Bridge allows us to extend meaningful benefits to our customers, helping them stay active and energized even in the colder months,” said [President’s Name], President of Highmark BCBS.

Kissing Bridge’s transformation into a year-round destination is centered on four core pillars: Community, Recreation, Wellness, and Art. The resort’s new leadership team is committed to expanding its offerings beyond skiing and snowboarding to create a comprehensive outdoor experience that supports a balanced and healthy lifestyle.

“We are thrilled to collaborate with Highmark BCBS to make winter sports more accessible to their customers,” said Rich Fanelli, General Manager of Kissing Bridge. “The benefits of outdoor activity during the winter months cannot be overstated, and we look forward to seeing more people on the slopes, embracing a fun way to enjoy the season and stay healthy.”

About Highmark Blue Cross Blue Shield 

Highmark BCBSis a leading, national health and wellness organization that provides innovative solutions to improve the well-being of communities. Through its integrated approach to healthcare, Highmark BCBS offers comprehensive medical coverage, preventative care programs, and wellness initiatives aimed at fostering healthier lifestyles for individuals and families.

About Kissing Bridge All Seasons Resort

Kissing Bridge, located in Western New York, has been a beloved ski destination for decades. Under new ownership in 2024, the resort is transitioning from a winter-only operation to a year-round hub for outdoor recreation, wellness, and community-driven events. With a renewed focus on Community, Recreation, Wellness, and Art, Kissing Bridge is dedicated to expanding its offerings to create a dynamic and inclusive environment for all.

For media inquiries, please contact:Jonalyn Morris, jonalyn@jonalynmorrispr.com, 323-376-3632