Progress Starts with “What If?”

For as long as I can remember, one phrase has echoed through late winter at the mountain: “We never make snow in March.” It’s been said so often that it almost felt like a rule rather than a choice.

But this year, we decided it was time to challenge that.

This week, we took a chance. We flipped the script and tried something different, making snow in March. Going into it, we knew there were a lot of possible outcomes. Maybe we would knock it out of the park, lay down great snow, and see a huge response from our guests. Or maybe it would be a bust and prove why the phrase had stuck around for so long.

Experiments like this always carry a little risk. But they also carry opportunity.

What mattered most wasn’t just the result on the slopes this week, it was what we learned in the process. Every hour of snowmaking, every temperature window, every operational decision added to the bigger picture. Those takeaways will shape how we think about infrastructure, snowmaking strategy, and operations moving forward.

Sometimes progress doesn’t come from doing what has always worked. Sometimes it comes from asking, “What if we tried?”

We will continue to make snow over the next few days as long as Mother Nature gives us the chance. And while I can’t predict exactly how the rest of the experiment will play out, I do know one thing for sure:

You won’t hear me saying “we don’t make snow in March” anymore.

Matt Thomas - General Manager

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